The Primemovers process begins with the Kickoff Event. It is a 26-hour session, beginning after lunch on the first day and concluding after lunch, the second day. There is an overnight assignment to prepare for the second day.
The Kickoff Event is a customized, intensive coaching process designed to help clarify each person’s unique life calling, their Holy Ambition, by interacting with three core questions:
1. Why Am I Here?
2. What Am I Supposed to Do?
3. How Will I Get it Done?